{"id":1466,"date":"2016-07-17T15:19:48","date_gmt":"2016-07-17T15:19:48","guid":{"rendered":"https:\/\/prod.digital\/blog\/\/masonry-blog-layout\/"},"modified":"2026-05-19T14:22:45","modified_gmt":"2026-05-19T17:22:45","slug":"masonry-blog-layout","status":"publish","type":"page","link":"https:\/\/prod.ag\/blog\/","title":{"rendered":"Masonry Blog Layout"},"content":{"rendered":"<div class=\"wpb-content-wrapper\">\n\n<h1><span data-teams=\"true\">Marketing digital para a ind\u00fastria farmac\u00eautica &#8211; estrat\u00e9gia, cria\u00e7\u00e3o, performance e martech<\/span><\/h1>\n<p>[vc_row section_type=&#8221;fullwidth&#8221; bg_type=&#8221;color&#8221; padding_top_multiplier=&#8221;custom&#8221; padding_bottom_multiplier=&#8221;custom&#8221; columns_gap=&#8221;none&#8221; padding_top=&#8221;30&#8243; padding_bottom=&#8221;30&#8243; bg_color=&#8221;#ffffff&#8221;][vc_column]\t\t<div class=\"eut-element eut-blog eut-blog-columns eut-blog-masonry eut-isotope eut-with-gap eut-with-shadow\" style=\"\" data-columns=\"3\" data-columns-large-screen=\"5\" data-columns-tablet-landscape=\"3\" data-columns-tablet-portrait=\"2\" data-columns-mobile=\"1\" data-layout=\"masonry\" data-spinner=\"no\" data-gutter-size=\"40\">\r\n\t\t\t<div class=\"eut-isotope-container\">\r\n\t\t\t<article class=\"eut-blog-item eut-style-2 eut-isotope-item post-5117 post type-post status-publish format-standard has-post-thumbnail hentry category-marketing-digital category-negocios tag-estrategia-de-marketing-digital tag-health-marketing tag-marketing-digital tag-marketing-farmaceutico\" itemscope itemType=\"http:\/\/schema.org\/BlogPosting\">\r\n\t\t\t\t<div class=\"eut-blog-item-inner eut-isotope-item-inner eut-fade-in-up\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"eut-media\">\r\n\t\t<div class=\"eut-bg-wrapper eut-full-size\">\r\n\t\t\t\t\t\t<div class=\"eut-bg-black eut-bg-overlay eut-opacity-30\"><\/div>\r\n\t\t\t\t\t\t\t\t<div class=\"eut-bg-image\" style=\"background-image: url(https:\/\/prod.ag\/blog\/wp-content\/uploads\/2026\/09\/P6800_P105-1-1024x576.png);\"><\/div>\r\n\t\t<\/div>\r\n\t<\/div>\r\n\t\t\t\t\t\t<div class=\"eut-post-content-wrapper\">\r\n\t\t\t\t\t\t\t<div class=\"eut-post-content\">\r\n\t\t\t\t\t\t\t\t<div class=\"eut-post-header\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"eut-small-text eut-post-date\">\t<time class=\"\" datetime=\"2026-09-23T10:00:00-03:00\">\r\n\t\t23\/09\/2026\t<\/time>\r\n<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/prod.ag\/blog\/openevidence\/\" rel=\"bookmark\"><h2 class=\"eut-post-title eut-text-hover-primary-1 eut-h3\" itemprop=\"headline\">OpenEvidence, o canal que fala com o m\u00e9dico no momento da decis\u00e3o cl\u00ednica<\/h2><\/a>\t\t\t\t\t\t\t\t\t\t\t<span class=\"eut-hidden\">\r\n\t\t\t<span class=\"eut-structured-data\" itemprop=\"image\" itemscope itemtype=\"http:\/\/schema.org\/ImageObject\">\r\n\t\t\t   <span itemprop='url' >https:\/\/prod.ag\/blog\/wp-content\/uploads\/2026\/09\/P6800_P105-1-scaled.png<\/span>\r\n\t\t\t   <span itemprop='height' >2560<\/span>\r\n\t\t\t   <span itemprop='width' >1440<\/span>\r\n\t\t\t<\/span>\r\n\t\t\t\t\t\t<span class=\"eut-structured-data\" itemprop=\"author\" itemscope itemtype=\"http:\/\/schema.org\/Person\">\r\n\t\t\t\t<span itemprop=\"name\">Ana Flavia Ramalho<\/span>\r\n\t\t\t<\/span>\r\n\t\t\t<span class=\"eut-structured-data\" itemprop=\"publisher\" itemscope itemtype=\"http:\/\/schema.org\/Organization\">\r\n\t\t\t\t<span itemprop='name'>Ana Flavia Ramalho<\/span>\r\n\t\t\t\t<span itemprop='logo' itemscope itemtype='http:\/\/schema.org\/ImageObject'>\r\n\t\t\t\t\t<span itemprop='url'>https:\/\/prod.ag\/blog\/wp-content\/uploads\/2026\/09\/Foto-2025-Ana-150x150.png<\/span>\r\n\t\t\t\t<\/span>\r\n\t\t\t<\/span>\r\n\t\t\t\t\t\t<time class=\"eut-structured-data\" itemprop=\"datePublished\" datetime=\"2026-09-23T10:00:00-03:00\">23\/09\/2026<\/time>\r\n\t\t\t<time class=\"eut-structured-data\" itemprop=\"dateModified\"  datetime=\"2026-09-23T14:49:56-03:00\">23\/09\/2026<\/time>\r\n\t\t\t<span class=\"eut-structured-data\" itemprop=\"mainEntityOfPage\" itemscope itemtype=\"http:\/\/schema.org\/WebPage\" itemid=\"https:\/\/prod.ag\/blog\/openevidence\/\"><\/span>\r\n\t\t<\/span>\r\n\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t<div itemprop=\"articleBody\"><p>65% dos m\u00e9dicos dos Estados Unidos j\u00e1 utilizam a OpenEvidence, segundo dados divulgados pela pr\u00f3pria empresa \u00e0 NBC News. A plataforma deixou de ser uma novidade para fazer parte da rotina de profissionais de sa\u00fade, que a utilizam para consultar evid\u00eancias e informa\u00e7\u00f5es que apoiam decis\u00f5es cl\u00ednicas.<\/p>\n<\/div>\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"eut-post-meta-wrapper\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<ul class=\"eut-post-meta\">\r\n\t\t\t\t\t\t\t\t\t\t<li class=\"eut-post-author eut-small-text\">\r\n\t\t\t<i class=\"eut-icon-user\"><\/i><span>Ana Flavia Ramalho<\/span>\r\n\t\t<\/li>\r\n\t<li class=\"eut-post-comments eut-small-text\"><i class=\"eut-icon-comment\"><\/i> 0<\/li>\r\n\t\t\t\t\t\t\t\t<\/ul>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\r\n\t\t\t\t<\/div>\t\t\t<\/article>\r\n\r\n\t\t\t<article class=\"eut-blog-item eut-style-2 eut-isotope-item post-5112 post type-post status-publish format-standard has-post-thumbnail hentry category-marketing-digital category-negocios tag-estrategia-de-marketing-digital tag-health-marketing tag-marketing-digital tag-marketing-farmaceutico\" itemscope itemType=\"http:\/\/schema.org\/BlogPosting\">\r\n\t\t\t\t<div class=\"eut-blog-item-inner eut-isotope-item-inner eut-fade-in-up\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"eut-media\">\r\n\t\t<div class=\"eut-bg-wrapper eut-full-size\">\r\n\t\t\t\t\t\t<div class=\"eut-bg-black eut-bg-overlay eut-opacity-30\"><\/div>\r\n\t\t\t\t\t\t\t\t<div class=\"eut-bg-image\" style=\"background-image: url(https:\/\/prod.ag\/blog\/wp-content\/uploads\/2026\/09\/P6800_P104-1-1024x576.png);\"><\/div>\r\n\t\t<\/div>\r\n\t<\/div>\r\n\t\t\t\t\t\t<div class=\"eut-post-content-wrapper\">\r\n\t\t\t\t\t\t\t<div class=\"eut-post-content\">\r\n\t\t\t\t\t\t\t\t<div class=\"eut-post-header\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"eut-small-text eut-post-date\">\t<time class=\"\" datetime=\"2026-09-16T10:41:52-03:00\">\r\n\t\t16\/09\/2026\t<\/time>\r\n<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/prod.ag\/blog\/atencao-do-medico\/\" rel=\"bookmark\"><h2 class=\"eut-post-title eut-text-hover-primary-1 eut-h3\" itemprop=\"headline\">Aten\u00e7\u00e3o do m\u00e9dico: o recurso mais disputado do marketing farmac\u00eautico<\/h2><\/a>\t\t\t\t\t\t\t\t\t\t\t<span class=\"eut-hidden\">\r\n\t\t\t<span class=\"eut-structured-data\" itemprop=\"image\" itemscope itemtype=\"http:\/\/schema.org\/ImageObject\">\r\n\t\t\t   <span itemprop='url' >https:\/\/prod.ag\/blog\/wp-content\/uploads\/2026\/09\/P6800_P104-1-scaled.png<\/span>\r\n\t\t\t   <span itemprop='height' >2560<\/span>\r\n\t\t\t   <span itemprop='width' >1440<\/span>\r\n\t\t\t<\/span>\r\n\t\t\t\t\t\t<span class=\"eut-structured-data\" itemprop=\"author\" itemscope itemtype=\"http:\/\/schema.org\/Person\">\r\n\t\t\t\t<span itemprop=\"name\">Ana Flavia Ramalho<\/span>\r\n\t\t\t<\/span>\r\n\t\t\t<span class=\"eut-structured-data\" itemprop=\"publisher\" itemscope itemtype=\"http:\/\/schema.org\/Organization\">\r\n\t\t\t\t<span itemprop='name'>Ana Flavia Ramalho<\/span>\r\n\t\t\t\t<span itemprop='logo' itemscope itemtype='http:\/\/schema.org\/ImageObject'>\r\n\t\t\t\t\t<span itemprop='url'>https:\/\/prod.ag\/blog\/wp-content\/uploads\/2026\/09\/Foto-2025-Ana-150x150.png<\/span>\r\n\t\t\t\t<\/span>\r\n\t\t\t<\/span>\r\n\t\t\t\t\t\t<time class=\"eut-structured-data\" itemprop=\"datePublished\" datetime=\"2026-09-16T10:41:52-03:00\">16\/09\/2026<\/time>\r\n\t\t\t<time class=\"eut-structured-data\" itemprop=\"dateModified\"  datetime=\"2026-09-16T10:42:45-03:00\">16\/09\/2026<\/time>\r\n\t\t\t<span class=\"eut-structured-data\" itemprop=\"mainEntityOfPage\" itemscope itemtype=\"http:\/\/schema.org\/WebPage\" itemid=\"https:\/\/prod.ag\/blog\/atencao-do-medico\/\"><\/span>\r\n\t\t<\/span>\r\n\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t<div itemprop=\"articleBody\"><p>O m\u00e9dico recebe informa\u00e7\u00f5es de diferentes canais ao longo do dia e precisa decidir rapidamente o que merece sua aten\u00e7\u00e3o. Uma visita presencial dura, em m\u00e9dia, 4,5 minutos, segundo a IQVIA. No digital, a disputa pelo tempo do profissional continua e ganha outras caracter\u00edsticas, j\u00e1 que cada novo conte\u00fado concorre com muitos outros est\u00edmulos.<\/p>\n<\/div>\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"eut-post-meta-wrapper\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<ul class=\"eut-post-meta\">\r\n\t\t\t\t\t\t\t\t\t\t<li class=\"eut-post-author eut-small-text\">\r\n\t\t\t<i class=\"eut-icon-user\"><\/i><span>Ana Flavia Ramalho<\/span>\r\n\t\t<\/li>\r\n\t<li class=\"eut-post-comments eut-small-text\"><i class=\"eut-icon-comment\"><\/i> 0<\/li>\r\n\t\t\t\t\t\t\t\t<\/ul>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\r\n\t\t\t\t<\/div>\t\t\t<\/article>\r\n\r\n\t\t\t<article class=\"eut-blog-item eut-style-2 eut-isotope-item post-5085 post type-post status-publish format-standard has-post-thumbnail hentry category-marketing-digital tag-health-marketing tag-marketing-digital tag-marketing-farmaceutico\" itemscope itemType=\"http:\/\/schema.org\/BlogPosting\">\r\n\t\t\t\t<div class=\"eut-blog-item-inner eut-isotope-item-inner eut-fade-in-up\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"eut-media\">\r\n\t\t<div class=\"eut-bg-wrapper eut-full-size\">\r\n\t\t\t\t\t\t<div class=\"eut-bg-black eut-bg-overlay eut-opacity-30\"><\/div>\r\n\t\t\t\t\t\t\t\t<div class=\"eut-bg-image\" style=\"background-image: url(https:\/\/prod.ag\/blog\/wp-content\/uploads\/2026\/08\/P6800_P103_Blogpost_HealthMarketing-1024x553.png);\"><\/div>\r\n\t\t<\/div>\r\n\t<\/div>\r\n\t\t\t\t\t\t<div class=\"eut-post-content-wrapper\">\r\n\t\t\t\t\t\t\t<div class=\"eut-post-content\">\r\n\t\t\t\t\t\t\t\t<div class=\"eut-post-header\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"eut-small-text eut-post-date\">\t<time class=\"\" datetime=\"2026-08-25T10:00:00-03:00\">\r\n\t\t25\/08\/2026\t<\/time>\r\n<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/prod.ag\/blog\/medicos-nao-visitados-e-estrategiasdigitais\/\" rel=\"bookmark\"><h2 class=\"eut-post-title eut-text-hover-primary-1 eut-h3\" itemprop=\"headline\">M\u00e9dicos n\u00e3o visitados: como campanhas de m\u00eddia e r\u00e9guas de e-mail ampliam a cobertura da for\u00e7a de vendas<\/h2><\/a>\t\t\t\t\t\t\t\t\t\t\t<span class=\"eut-hidden\">\r\n\t\t\t<span class=\"eut-structured-data\" itemprop=\"image\" itemscope itemtype=\"http:\/\/schema.org\/ImageObject\">\r\n\t\t\t   <span itemprop='url' >https:\/\/prod.ag\/blog\/wp-content\/uploads\/2026\/08\/P6800_P103_Blogpost_HealthMarketing.png<\/span>\r\n\t\t\t   <span itemprop='height' >2300<\/span>\r\n\t\t\t   <span itemprop='width' >1241<\/span>\r\n\t\t\t<\/span>\r\n\t\t\t\t\t\t<span class=\"eut-structured-data\" itemprop=\"author\" itemscope itemtype=\"http:\/\/schema.org\/Person\">\r\n\t\t\t\t<span itemprop=\"name\">Ana Flavia Ramalho<\/span>\r\n\t\t\t<\/span>\r\n\t\t\t<span class=\"eut-structured-data\" itemprop=\"publisher\" itemscope itemtype=\"http:\/\/schema.org\/Organization\">\r\n\t\t\t\t<span itemprop='name'>Ana Flavia Ramalho<\/span>\r\n\t\t\t\t<span itemprop='logo' itemscope itemtype='http:\/\/schema.org\/ImageObject'>\r\n\t\t\t\t\t<span itemprop='url'>https:\/\/prod.ag\/blog\/wp-content\/uploads\/2026\/09\/Foto-2025-Ana-150x150.png<\/span>\r\n\t\t\t\t<\/span>\r\n\t\t\t<\/span>\r\n\t\t\t\t\t\t<time class=\"eut-structured-data\" itemprop=\"datePublished\" datetime=\"2026-08-25T10:00:00-03:00\">25\/08\/2026<\/time>\r\n\t\t\t<time class=\"eut-structured-data\" itemprop=\"dateModified\"  datetime=\"2026-09-16T10:42:19-03:00\">16\/09\/2026<\/time>\r\n\t\t\t<span class=\"eut-structured-data\" itemprop=\"mainEntityOfPage\" itemscope itemtype=\"http:\/\/schema.org\/WebPage\" itemid=\"https:\/\/prod.ag\/blog\/medicos-nao-visitados-e-estrategiasdigitais\/\"><\/span>\r\n\t\t<\/span>\r\n\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t<div itemprop=\"articleBody\"><p>A for\u00e7a de vendas continua no centro da estrat\u00e9gia comercial da ind\u00fastria farmac\u00eautica, mas n\u00e3o consegue chegar a toda a base m\u00e9dica. Parte dos prescritores n\u00e3o recebe representantes, enquanto outros s\u00e3o visitados com uma frequ\u00eancia baixa demais para manter a marca presente. \u00c9 justamente nesse espa\u00e7o que entram as campanhas de m\u00eddia e as r\u00e9guas de e-mail marketing.<\/p>\n<\/div>\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"eut-post-meta-wrapper\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<ul class=\"eut-post-meta\">\r\n\t\t\t\t\t\t\t\t\t\t<li class=\"eut-post-author eut-small-text\">\r\n\t\t\t<i class=\"eut-icon-user\"><\/i><span>Ana Flavia Ramalho<\/span>\r\n\t\t<\/li>\r\n\t<li class=\"eut-post-comments eut-small-text\"><i class=\"eut-icon-comment\"><\/i> 0<\/li>\r\n\t\t\t\t\t\t\t\t<\/ul>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\r\n\t\t\t\t<\/div>\t\t\t<\/article>\r\n\r\n\t\t\t<article class=\"eut-blog-item eut-style-2 eut-isotope-item post-5079 post type-post status-publish format-standard has-post-thumbnail hentry category-marketing-digital category-negocios tag-estrategia-de-marketing-digital tag-health-marketing tag-marketing-digital tag-marketing-farmaceutico\" itemscope itemType=\"http:\/\/schema.org\/BlogPosting\">\r\n\t\t\t\t<div class=\"eut-blog-item-inner eut-isotope-item-inner eut-fade-in-up\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"eut-media\">\r\n\t\t<div class=\"eut-bg-wrapper eut-full-size\">\r\n\t\t\t\t\t\t<div class=\"eut-bg-black eut-bg-overlay eut-opacity-30\"><\/div>\r\n\t\t\t\t\t\t\t\t<div class=\"eut-bg-image\" style=\"background-image: url(https:\/\/prod.ag\/blog\/wp-content\/uploads\/2026\/08\/P6800_P101_Blogpost_MarketingFarmaceutico-1024x553.png);\"><\/div>\r\n\t\t<\/div>\r\n\t<\/div>\r\n\t\t\t\t\t\t<div class=\"eut-post-content-wrapper\">\r\n\t\t\t\t\t\t\t<div class=\"eut-post-content\">\r\n\t\t\t\t\t\t\t\t<div class=\"eut-post-header\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"eut-small-text eut-post-date\">\t<time class=\"\" datetime=\"2026-08-18T11:24:29-03:00\">\r\n\t\t18\/08\/2026\t<\/time>\r\n<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/prod.ag\/blog\/resultado-no-marketing-farmaceutico\/\" rel=\"bookmark\"><h2 class=\"eut-post-title eut-text-hover-primary-1 eut-h3\" itemprop=\"headline\">Marketing farmac\u00eautico: como obter resultados em um momento de transforma\u00e7\u00e3o?<\/h2><\/a>\t\t\t\t\t\t\t\t\t\t\t<span class=\"eut-hidden\">\r\n\t\t\t<span class=\"eut-structured-data\" itemprop=\"image\" itemscope itemtype=\"http:\/\/schema.org\/ImageObject\">\r\n\t\t\t   <span itemprop='url' >https:\/\/prod.ag\/blog\/wp-content\/uploads\/2026\/08\/P6800_P101_Blogpost_MarketingFarmaceutico.png<\/span>\r\n\t\t\t   <span itemprop='height' >2300<\/span>\r\n\t\t\t   <span itemprop='width' >1241<\/span>\r\n\t\t\t<\/span>\r\n\t\t\t\t\t\t<span class=\"eut-structured-data\" itemprop=\"author\" itemscope itemtype=\"http:\/\/schema.org\/Person\">\r\n\t\t\t\t<span itemprop=\"name\">Ana Flavia Ramalho<\/span>\r\n\t\t\t<\/span>\r\n\t\t\t<span class=\"eut-structured-data\" itemprop=\"publisher\" itemscope itemtype=\"http:\/\/schema.org\/Organization\">\r\n\t\t\t\t<span itemprop='name'>Ana Flavia Ramalho<\/span>\r\n\t\t\t\t<span itemprop='logo' itemscope itemtype='http:\/\/schema.org\/ImageObject'>\r\n\t\t\t\t\t<span itemprop='url'>https:\/\/prod.ag\/blog\/wp-content\/uploads\/2026\/09\/Foto-2025-Ana-150x150.png<\/span>\r\n\t\t\t\t<\/span>\r\n\t\t\t<\/span>\r\n\t\t\t\t\t\t<time class=\"eut-structured-data\" itemprop=\"datePublished\" datetime=\"2026-08-18T11:24:29-03:00\">18\/08\/2026<\/time>\r\n\t\t\t<time class=\"eut-structured-data\" itemprop=\"dateModified\"  datetime=\"2026-08-18T13:03:59-03:00\">18\/08\/2026<\/time>\r\n\t\t\t<span class=\"eut-structured-data\" itemprop=\"mainEntityOfPage\" itemscope itemtype=\"http:\/\/schema.org\/WebPage\" itemid=\"https:\/\/prod.ag\/blog\/resultado-no-marketing-farmaceutico\/\"><\/span>\r\n\t\t<\/span>\r\n\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t<div itemprop=\"articleBody\"><p>O cen\u00e1rio da ind\u00fastria farmac\u00eautica tem passado por transforma\u00e7\u00f5es significativas. Os or\u00e7amentos s\u00e3o avaliados com mais rigor, o custo das a\u00e7\u00f5es pesa mais nas decis\u00f5es e a cobran\u00e7a por retorno aumentou. Para quem trabalha no marketing de produtos de prescri\u00e7\u00e3o, esse contexto imp\u00f5e decis\u00f5es pr\u00e1ticas sobre onde investir, quais canais priorizar, que conte\u00fados fazem sentido e, principalmente, como identificar o que gera resultado.<\/p>\n<\/div>\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"eut-post-meta-wrapper\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<ul class=\"eut-post-meta\">\r\n\t\t\t\t\t\t\t\t\t\t<li class=\"eut-post-author eut-small-text\">\r\n\t\t\t<i class=\"eut-icon-user\"><\/i><span>Ana Flavia Ramalho<\/span>\r\n\t\t<\/li>\r\n\t<li class=\"eut-post-comments eut-small-text\"><i class=\"eut-icon-comment\"><\/i> 0<\/li>\r\n\t\t\t\t\t\t\t\t<\/ul>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\r\n\t\t\t\t<\/div>\t\t\t<\/article>\r\n\r\n\t\t\t<article class=\"eut-blog-item eut-style-2 eut-isotope-item post-5073 post type-post status-publish format-standard has-post-thumbnail hentry category-marketing-digital category-negocios tag-desenvolvimento tag-estrategia-de-marketing-digital tag-gestao tag-health-marketing tag-marketing-digital tag-marketing-farmaceutico\" itemscope itemType=\"http:\/\/schema.org\/BlogPosting\">\r\n\t\t\t\t<div class=\"eut-blog-item-inner eut-isotope-item-inner eut-fade-in-up\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"eut-media\">\r\n\t\t<div class=\"eut-bg-wrapper eut-full-size\">\r\n\t\t\t\t\t\t<div class=\"eut-bg-black eut-bg-overlay eut-opacity-30\"><\/div>\r\n\t\t\t\t\t\t\t\t<div class=\"eut-bg-image\" style=\"background-image: url(https:\/\/prod.ag\/blog\/wp-content\/uploads\/2026\/08\/P6800_P102-Blog-post-Agencias-como-parceiras-estrategicas-e-importantes-nas-acoes-de-Health-Marketing-V1-1024x552.png);\"><\/div>\r\n\t\t<\/div>\r\n\t<\/div>\r\n\t\t\t\t\t\t<div class=\"eut-post-content-wrapper\">\r\n\t\t\t\t\t\t\t<div class=\"eut-post-content\">\r\n\t\t\t\t\t\t\t\t<div class=\"eut-post-header\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"eut-small-text eut-post-date\">\t<time class=\"\" datetime=\"2026-08-05T10:00:00-03:00\">\r\n\t\t05\/08\/2026\t<\/time>\r\n<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/prod.ag\/blog\/sucesso-do-marketing-farmaceutico\/\" rel=\"bookmark\"><h2 class=\"eut-post-title eut-text-hover-primary-1 eut-h3\" itemprop=\"headline\">O que realmente define o sucesso do marketing farmac\u00eautico omnichannel<\/h2><\/a>\t\t\t\t\t\t\t\t\t\t\t<span class=\"eut-hidden\">\r\n\t\t\t<span class=\"eut-structured-data\" itemprop=\"image\" itemscope itemtype=\"http:\/\/schema.org\/ImageObject\">\r\n\t\t\t   <span itemprop='url' >https:\/\/prod.ag\/blog\/wp-content\/uploads\/2026\/08\/P6800_P102-Blog-post-Agencias-como-parceiras-estrategicas-e-importantes-nas-acoes-de-Health-Marketing-V1.png<\/span>\r\n\t\t\t   <span itemprop='height' >1200<\/span>\r\n\t\t\t   <span itemprop='width' >647<\/span>\r\n\t\t\t<\/span>\r\n\t\t\t\t\t\t<span class=\"eut-structured-data\" itemprop=\"author\" itemscope itemtype=\"http:\/\/schema.org\/Person\">\r\n\t\t\t\t<span itemprop=\"name\">Ana Flavia Ramalho<\/span>\r\n\t\t\t<\/span>\r\n\t\t\t<span class=\"eut-structured-data\" itemprop=\"publisher\" itemscope itemtype=\"http:\/\/schema.org\/Organization\">\r\n\t\t\t\t<span itemprop='name'>Ana Flavia Ramalho<\/span>\r\n\t\t\t\t<span itemprop='logo' itemscope itemtype='http:\/\/schema.org\/ImageObject'>\r\n\t\t\t\t\t<span itemprop='url'>https:\/\/prod.ag\/blog\/wp-content\/uploads\/2026\/09\/Foto-2025-Ana-150x150.png<\/span>\r\n\t\t\t\t<\/span>\r\n\t\t\t<\/span>\r\n\t\t\t\t\t\t<time class=\"eut-structured-data\" itemprop=\"datePublished\" datetime=\"2026-08-05T10:00:00-03:00\">05\/08\/2026<\/time>\r\n\t\t\t<time class=\"eut-structured-data\" itemprop=\"dateModified\"  datetime=\"2026-08-18T11:25:18-03:00\">18\/08\/2026<\/time>\r\n\t\t\t<span class=\"eut-structured-data\" itemprop=\"mainEntityOfPage\" itemscope itemtype=\"http:\/\/schema.org\/WebPage\" itemid=\"https:\/\/prod.ag\/blog\/sucesso-do-marketing-farmaceutico\/\"><\/span>\r\n\t\t<\/span>\r\n\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t<div itemprop=\"articleBody\"><p>O marketing farmac\u00eautico omnichannel ficou mais acess\u00edvel. Canais digitais, personaliza\u00e7\u00e3o de conte\u00fado e agentes de IA hoje convivem com a visita presencial, e as plataformas comerciais nunca foram t\u00e3o capazes. Praticamente qualquer time consegue operar essas ferramentas.<\/p>\n<p>Por isso, a pergunta relevante mudou. Se todos t\u00eam acesso \u00e0 mesma tecnologia, o que ainda faz diferen\u00e7a? A resposta \u00e9 a estrat\u00e9gia por tr\u00e1s dela, e os dados do setor confirmam isso.<\/p>\n<\/div>\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"eut-post-meta-wrapper\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<ul class=\"eut-post-meta\">\r\n\t\t\t\t\t\t\t\t\t\t<li class=\"eut-post-author eut-small-text\">\r\n\t\t\t<i class=\"eut-icon-user\"><\/i><span>Ana Flavia Ramalho<\/span>\r\n\t\t<\/li>\r\n\t<li class=\"eut-post-comments eut-small-text\"><i class=\"eut-icon-comment\"><\/i> 0<\/li>\r\n\t\t\t\t\t\t\t\t<\/ul>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\r\n\t\t\t\t<\/div>\t\t\t<\/article>\r\n\r\n\t\t\t<article class=\"eut-blog-item eut-style-2 eut-isotope-item post-5044 post type-post status-publish format-standard has-post-thumbnail hentry category-marketing-digital tag-comunicacao-com-profissionais-de-saude tag-comunicacao-farmaceutica tag-conteudo-cientifico tag-estrategia-de-marketing-farmaceutico tag-marketing-farmaceutico tag-marketing-para-industria-farmaceutica\" itemscope itemType=\"http:\/\/schema.org\/BlogPosting\">\r\n\t\t\t\t<div class=\"eut-blog-item-inner eut-isotope-item-inner eut-fade-in-up\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"eut-media\">\r\n\t\t<div class=\"eut-bg-wrapper eut-full-size\">\r\n\t\t\t\t\t\t<div class=\"eut-bg-black eut-bg-overlay eut-opacity-30\"><\/div>\r\n\t\t\t\t\t\t\t\t<div class=\"eut-bg-image\" style=\"background-image: url(https:\/\/prod.ag\/blog\/wp-content\/uploads\/2026\/07\/prod-marketing-farmaceutico-o-que-esta-mudando-1-1024x552.png);\"><\/div>\r\n\t\t<\/div>\r\n\t<\/div>\r\n\t\t\t\t\t\t<div class=\"eut-post-content-wrapper\">\r\n\t\t\t\t\t\t\t<div class=\"eut-post-content\">\r\n\t\t\t\t\t\t\t\t<div class=\"eut-post-header\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"eut-small-text eut-post-date\">\t<time class=\"\" datetime=\"2026-07-09T19:09:03-03:00\">\r\n\t\t09\/07\/2026\t<\/time>\r\n<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/prod.ag\/blog\/marketing-farmaceutico-o-que-esta-mudando-na-comunicacao\/\" rel=\"bookmark\"><h2 class=\"eut-post-title eut-text-hover-primary-1 eut-h3\" itemprop=\"headline\">Marketing farmac\u00eautico: o que est\u00e1 mudando na comunica\u00e7\u00e3o?<\/h2><\/a>\t\t\t\t\t\t\t\t\t\t\t<span class=\"eut-hidden\">\r\n\t\t\t<span class=\"eut-structured-data\" itemprop=\"image\" itemscope itemtype=\"http:\/\/schema.org\/ImageObject\">\r\n\t\t\t   <span itemprop='url' >https:\/\/prod.ag\/blog\/wp-content\/uploads\/2026\/07\/prod-marketing-farmaceutico-o-que-esta-mudando-1.png<\/span>\r\n\t\t\t   <span itemprop='height' >1200<\/span>\r\n\t\t\t   <span itemprop='width' >647<\/span>\r\n\t\t\t<\/span>\r\n\t\t\t\t\t\t<span class=\"eut-structured-data\" itemprop=\"author\" itemscope itemtype=\"http:\/\/schema.org\/Person\">\r\n\t\t\t\t<span itemprop=\"name\">Ana Flavia Ramalho<\/span>\r\n\t\t\t<\/span>\r\n\t\t\t<span class=\"eut-structured-data\" itemprop=\"publisher\" itemscope itemtype=\"http:\/\/schema.org\/Organization\">\r\n\t\t\t\t<span itemprop='name'>Ana Flavia Ramalho<\/span>\r\n\t\t\t\t<span itemprop='logo' itemscope itemtype='http:\/\/schema.org\/ImageObject'>\r\n\t\t\t\t\t<span itemprop='url'>https:\/\/prod.ag\/blog\/wp-content\/uploads\/2026\/09\/Foto-2025-Ana-150x150.png<\/span>\r\n\t\t\t\t<\/span>\r\n\t\t\t<\/span>\r\n\t\t\t\t\t\t<time class=\"eut-structured-data\" itemprop=\"datePublished\" datetime=\"2026-07-09T19:09:03-03:00\">09\/07\/2026<\/time>\r\n\t\t\t<time class=\"eut-structured-data\" itemprop=\"dateModified\"  datetime=\"2026-09-09T10:49:55-03:00\">09\/09\/2026<\/time>\r\n\t\t\t<span class=\"eut-structured-data\" itemprop=\"mainEntityOfPage\" itemscope itemtype=\"http:\/\/schema.org\/WebPage\" itemid=\"https:\/\/prod.ag\/blog\/marketing-farmaceutico-o-que-esta-mudando-na-comunicacao\/\"><\/span>\r\n\t\t<\/span>\r\n\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t<div itemprop=\"articleBody\"><p>Se antes bastava investir em a\u00e7\u00f5es pontuais e materiais promocionais, hoje o desafio \u00e9 construir estrat\u00e9gias integradas, capazes de gerar valor em diferentes pontos da jornada.<\/p>\n<\/div>\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"eut-post-meta-wrapper\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<ul class=\"eut-post-meta\">\r\n\t\t\t\t\t\t\t\t\t\t<li class=\"eut-post-author eut-small-text\">\r\n\t\t\t<i class=\"eut-icon-user\"><\/i><span>Ana Flavia Ramalho<\/span>\r\n\t\t<\/li>\r\n\t<li class=\"eut-post-comments eut-small-text\"><i class=\"eut-icon-comment\"><\/i> 0<\/li>\r\n\t\t\t\t\t\t\t\t<\/ul>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\r\n\t\t\t\t<\/div>\t\t\t<\/article>\r\n\r\n\t\t\t<article class=\"eut-blog-item eut-style-2 eut-isotope-item post-5034 post type-post status-publish format-standard has-post-thumbnail hentry category-marketing-digital tag-disease-awareness tag-health-marketing tag-jornada-do-paciente tag-marketing-de-conteudo tag-marketing-farmaceutico\" itemscope itemType=\"http:\/\/schema.org\/BlogPosting\">\r\n\t\t\t\t<div class=\"eut-blog-item-inner eut-isotope-item-inner eut-fade-in-up\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"eut-media\">\r\n\t\t<div class=\"eut-bg-wrapper eut-full-size\">\r\n\t\t\t\t\t\t<div class=\"eut-bg-black eut-bg-overlay eut-opacity-30\"><\/div>\r\n\t\t\t\t\t\t\t\t<div class=\"eut-bg-image\" style=\"background-image: url(https:\/\/prod.ag\/blog\/wp-content\/uploads\/2026\/05\/prod-jornada-do-paciente-do-awareness-a-adesao-1024x552.png);\"><\/div>\r\n\t\t<\/div>\r\n\t<\/div>\r\n\t\t\t\t\t\t<div class=\"eut-post-content-wrapper\">\r\n\t\t\t\t\t\t\t<div class=\"eut-post-content\">\r\n\t\t\t\t\t\t\t\t<div class=\"eut-post-header\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"eut-small-text eut-post-date\">\t<time class=\"\" datetime=\"2026-06-03T09:00:00-03:00\">\r\n\t\t03\/06\/2026\t<\/time>\r\n<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/prod.ag\/blog\/jornada-do-paciente-do-awareness-a-adesao\/\" rel=\"bookmark\"><h2 class=\"eut-post-title eut-text-hover-primary-1 eut-h3\" itemprop=\"headline\">Do awareness \u00e0 ades\u00e3o: como estruturar a jornada do paciente na ind\u00fastria farmac\u00eautica<\/h2><\/a>\t\t\t\t\t\t\t\t\t\t\t<span class=\"eut-hidden\">\r\n\t\t\t<span class=\"eut-structured-data\" itemprop=\"image\" itemscope itemtype=\"http:\/\/schema.org\/ImageObject\">\r\n\t\t\t   <span itemprop='url' >https:\/\/prod.ag\/blog\/wp-content\/uploads\/2026\/05\/prod-jornada-do-paciente-do-awareness-a-adesao.png<\/span>\r\n\t\t\t   <span itemprop='height' >1200<\/span>\r\n\t\t\t   <span itemprop='width' >647<\/span>\r\n\t\t\t<\/span>\r\n\t\t\t\t\t\t<span class=\"eut-structured-data\" itemprop=\"author\" itemscope itemtype=\"http:\/\/schema.org\/Person\">\r\n\t\t\t\t<span itemprop=\"name\">Vitoria Bernardo<\/span>\r\n\t\t\t<\/span>\r\n\t\t\t<span class=\"eut-structured-data\" itemprop=\"publisher\" itemscope itemtype=\"http:\/\/schema.org\/Organization\">\r\n\t\t\t\t<span itemprop='name'>Vitoria Bernardo<\/span>\r\n\t\t\t\t<span itemprop='logo' itemscope itemtype='http:\/\/schema.org\/ImageObject'>\r\n\t\t\t\t\t<span itemprop='url'>https:\/\/prod.ag\/blog\/wp-content\/uploads\/2022\/06\/foto-prother-vitoria-150x150.png<\/span>\r\n\t\t\t\t<\/span>\r\n\t\t\t<\/span>\r\n\t\t\t\t\t\t<time class=\"eut-structured-data\" itemprop=\"datePublished\" datetime=\"2026-06-03T09:00:00-03:00\">03\/06\/2026<\/time>\r\n\t\t\t<time class=\"eut-structured-data\" itemprop=\"dateModified\"  datetime=\"2026-07-23T14:47:52-03:00\">23\/07\/2026<\/time>\r\n\t\t\t<span class=\"eut-structured-data\" itemprop=\"mainEntityOfPage\" itemscope itemtype=\"http:\/\/schema.org\/WebPage\" itemid=\"https:\/\/prod.ag\/blog\/jornada-do-paciente-do-awareness-a-adesao\/\"><\/span>\r\n\t\t<\/span>\r\n\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t<div itemprop=\"articleBody\"><p>O verdadeiro diferencial nesta estrat\u00e9gia est\u00e1 na capacidade de acompanhar e influenciar toda a jornada do paciente: do primeiro contato com a doen\u00e7a at\u00e9 a ades\u00e3o sustentada ao tratamento.<\/p>\n<\/div>\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"eut-post-meta-wrapper\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<ul class=\"eut-post-meta\">\r\n\t\t\t\t\t\t\t\t\t\t<li class=\"eut-post-author eut-small-text\">\r\n\t\t\t<i class=\"eut-icon-user\"><\/i><span>Vitoria Bernardo<\/span>\r\n\t\t<\/li>\r\n\t<li class=\"eut-post-comments eut-small-text\"><i class=\"eut-icon-comment\"><\/i> 0<\/li>\r\n\t\t\t\t\t\t\t\t<\/ul>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\r\n\t\t\t\t<\/div>\t\t\t<\/article>\r\n\r\n\t\t\t<article class=\"eut-blog-item eut-style-2 eut-isotope-item post-5025 post type-post status-publish format-standard has-post-thumbnail hentry category-marketing-digital tag-health-marketing tag-marketing-de-conteudo tag-marketing-de-influencia tag-marketing-farmaceutico\" itemscope itemType=\"http:\/\/schema.org\/BlogPosting\">\r\n\t\t\t\t<div class=\"eut-blog-item-inner eut-isotope-item-inner eut-fade-in-up\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"eut-media\">\r\n\t\t<div class=\"eut-bg-wrapper eut-full-size\">\r\n\t\t\t\t\t\t<div class=\"eut-bg-black eut-bg-overlay eut-opacity-30\"><\/div>\r\n\t\t\t\t\t\t\t\t<div class=\"eut-bg-image\" style=\"background-image: url(https:\/\/prod.ag\/blog\/wp-content\/uploads\/2026\/05\/prod-estrategia-ugc-1024x552.png);\"><\/div>\r\n\t\t<\/div>\r\n\t<\/div>\r\n\t\t\t\t\t\t<div class=\"eut-post-content-wrapper\">\r\n\t\t\t\t\t\t\t<div class=\"eut-post-content\">\r\n\t\t\t\t\t\t\t\t<div class=\"eut-post-header\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"eut-small-text eut-post-date\">\t<time class=\"\" datetime=\"2026-05-15T10:12:53-03:00\">\r\n\t\t15\/05\/2026\t<\/time>\r\n<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/prod.ag\/blog\/estrategia-ugc\/\" rel=\"bookmark\"><h2 class=\"eut-post-title eut-text-hover-primary-1 eut-h3\" itemprop=\"headline\">UGC: estrat\u00e9gia de confian\u00e7a e influ\u00eancia no marketing farmac\u00eautico<\/h2><\/a>\t\t\t\t\t\t\t\t\t\t\t<span class=\"eut-hidden\">\r\n\t\t\t<span class=\"eut-structured-data\" itemprop=\"image\" itemscope itemtype=\"http:\/\/schema.org\/ImageObject\">\r\n\t\t\t   <span itemprop='url' >https:\/\/prod.ag\/blog\/wp-content\/uploads\/2026\/05\/prod-estrategia-ugc.png<\/span>\r\n\t\t\t   <span itemprop='height' >1200<\/span>\r\n\t\t\t   <span itemprop='width' >647<\/span>\r\n\t\t\t<\/span>\r\n\t\t\t\t\t\t<span class=\"eut-structured-data\" itemprop=\"author\" itemscope itemtype=\"http:\/\/schema.org\/Person\">\r\n\t\t\t\t<span itemprop=\"name\">Vitoria Bernardo<\/span>\r\n\t\t\t<\/span>\r\n\t\t\t<span class=\"eut-structured-data\" itemprop=\"publisher\" itemscope itemtype=\"http:\/\/schema.org\/Organization\">\r\n\t\t\t\t<span itemprop='name'>Vitoria Bernardo<\/span>\r\n\t\t\t\t<span itemprop='logo' itemscope itemtype='http:\/\/schema.org\/ImageObject'>\r\n\t\t\t\t\t<span itemprop='url'>https:\/\/prod.ag\/blog\/wp-content\/uploads\/2022\/06\/foto-prother-vitoria-150x150.png<\/span>\r\n\t\t\t\t<\/span>\r\n\t\t\t<\/span>\r\n\t\t\t\t\t\t<time class=\"eut-structured-data\" itemprop=\"datePublished\" datetime=\"2026-05-15T10:12:53-03:00\">15\/05\/2026<\/time>\r\n\t\t\t<time class=\"eut-structured-data\" itemprop=\"dateModified\"  datetime=\"2026-07-23T14:47:54-03:00\">23\/07\/2026<\/time>\r\n\t\t\t<span class=\"eut-structured-data\" itemprop=\"mainEntityOfPage\" itemscope itemtype=\"http:\/\/schema.org\/WebPage\" itemid=\"https:\/\/prod.ag\/blog\/estrategia-ugc\/\"><\/span>\r\n\t\t<\/span>\r\n\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t<div itemprop=\"articleBody\"><p>UGC significa User Generated Content (Conte\u00fado Gerado pelo Usu\u00e1rio, pela tradu\u00e7\u00e3o). Em geral, \u00e9  qualquer tipo de conte\u00fado criado por consumidores reais e n\u00e3o pela marca, seja em formato de fotos, v\u00eddeos, depoimentos ou avalia\u00e7\u00f5es.<\/p>\n<\/div>\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"eut-post-meta-wrapper\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<ul class=\"eut-post-meta\">\r\n\t\t\t\t\t\t\t\t\t\t<li class=\"eut-post-author eut-small-text\">\r\n\t\t\t<i class=\"eut-icon-user\"><\/i><span>Vitoria Bernardo<\/span>\r\n\t\t<\/li>\r\n\t<li class=\"eut-post-comments eut-small-text\"><i class=\"eut-icon-comment\"><\/i> 0<\/li>\r\n\t\t\t\t\t\t\t\t<\/ul>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\r\n\t\t\t\t<\/div>\t\t\t<\/article>\r\n\r\n\t\t\t<article class=\"eut-blog-item eut-style-2 eut-isotope-item post-5019 post type-post status-publish format-standard has-post-thumbnail hentry category-marketing-digital tag-health-marketing tag-ia tag-inteligencia-artificial tag-marketing-de-conteudo tag-marketing-digital tag-marketing-farmaceutico\" itemscope itemType=\"http:\/\/schema.org\/BlogPosting\">\r\n\t\t\t\t<div class=\"eut-blog-item-inner eut-isotope-item-inner eut-fade-in-up\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"eut-media\">\r\n\t\t<div class=\"eut-bg-wrapper eut-full-size\">\r\n\t\t\t\t\t\t<div class=\"eut-bg-black eut-bg-overlay eut-opacity-30\"><\/div>\r\n\t\t\t\t\t\t\t\t<div class=\"eut-bg-image\" style=\"background-image: url(https:\/\/prod.ag\/blog\/wp-content\/uploads\/2026\/04\/prod-estrategia-de-geo-1024x552.png);\"><\/div>\r\n\t\t<\/div>\r\n\t<\/div>\r\n\t\t\t\t\t\t<div class=\"eut-post-content-wrapper\">\r\n\t\t\t\t\t\t\t<div class=\"eut-post-content\">\r\n\t\t\t\t\t\t\t\t<div class=\"eut-post-header\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"eut-small-text eut-post-date\">\t<time class=\"\" datetime=\"2026-04-23T14:59:06-03:00\">\r\n\t\t23\/04\/2026\t<\/time>\r\n<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/prod.ag\/blog\/estrategia-de-geo\/\" rel=\"bookmark\"><h2 class=\"eut-post-title eut-text-hover-primary-1 eut-h3\" itemprop=\"headline\">Estrat\u00e9gia de GEO: o que \u00e9 e qual o impacto para a ind\u00fastria farmac\u00eautica?<\/h2><\/a>\t\t\t\t\t\t\t\t\t\t\t<span class=\"eut-hidden\">\r\n\t\t\t<span class=\"eut-structured-data\" itemprop=\"image\" itemscope itemtype=\"http:\/\/schema.org\/ImageObject\">\r\n\t\t\t   <span itemprop='url' >https:\/\/prod.ag\/blog\/wp-content\/uploads\/2026\/04\/prod-estrategia-de-geo.png<\/span>\r\n\t\t\t   <span itemprop='height' >1200<\/span>\r\n\t\t\t   <span itemprop='width' >647<\/span>\r\n\t\t\t<\/span>\r\n\t\t\t\t\t\t<span class=\"eut-structured-data\" itemprop=\"author\" itemscope itemtype=\"http:\/\/schema.org\/Person\">\r\n\t\t\t\t<span itemprop=\"name\">Vitoria Bernardo<\/span>\r\n\t\t\t<\/span>\r\n\t\t\t<span class=\"eut-structured-data\" itemprop=\"publisher\" itemscope itemtype=\"http:\/\/schema.org\/Organization\">\r\n\t\t\t\t<span itemprop='name'>Vitoria Bernardo<\/span>\r\n\t\t\t\t<span itemprop='logo' itemscope itemtype='http:\/\/schema.org\/ImageObject'>\r\n\t\t\t\t\t<span itemprop='url'>https:\/\/prod.ag\/blog\/wp-content\/uploads\/2022\/06\/foto-prother-vitoria-150x150.png<\/span>\r\n\t\t\t\t<\/span>\r\n\t\t\t<\/span>\r\n\t\t\t\t\t\t<time class=\"eut-structured-data\" itemprop=\"datePublished\" datetime=\"2026-04-23T14:59:06-03:00\">23\/04\/2026<\/time>\r\n\t\t\t<time class=\"eut-structured-data\" itemprop=\"dateModified\"  datetime=\"2026-07-23T14:47:55-03:00\">23\/07\/2026<\/time>\r\n\t\t\t<span class=\"eut-structured-data\" itemprop=\"mainEntityOfPage\" itemscope itemtype=\"http:\/\/schema.org\/WebPage\" itemid=\"https:\/\/prod.ag\/blog\/estrategia-de-geo\/\"><\/span>\r\n\t\t<\/span>\r\n\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t<div itemprop=\"articleBody\"><p>O GEO pode ser entendido como parte do SEO, mas com a atua\u00e7\u00e3o em uma camada t\u00e9cnica mais avan\u00e7ada. Ele est\u00e1 diretamente ligado \u00e0 forma como os conte\u00fados s\u00e3o lidos, compreendidos e reutilizados por intelig\u00eancias artificiais generativas<\/p>\n<\/div>\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"eut-post-meta-wrapper\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<ul class=\"eut-post-meta\">\r\n\t\t\t\t\t\t\t\t\t\t<li class=\"eut-post-author eut-small-text\">\r\n\t\t\t<i class=\"eut-icon-user\"><\/i><span>Vitoria Bernardo<\/span>\r\n\t\t<\/li>\r\n\t<li class=\"eut-post-comments eut-small-text\"><i class=\"eut-icon-comment\"><\/i> 0<\/li>\r\n\t\t\t\t\t\t\t\t<\/ul>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\r\n\t\t\t\t<\/div>\t\t\t<\/article>\r\n\r\n\t\t\t<\/div>\r\n<div class=\"eut-pagination eut-link-text\"><ul class='page-numbers'>\n\t<li><span aria-current=\"page\" class=\"page-numbers current\">1<\/span><\/li>\n\t<li><a class=\"page-numbers\" href=\"https:\/\/prod.ag\/blog\/wp-json\/wp\/v2\/pages\/1466\/page\/2\/\">2<\/a><\/li>\n\t<li><a class=\"page-numbers\" href=\"https:\/\/prod.ag\/blog\/wp-json\/wp\/v2\/pages\/1466\/page\/3\/\">3<\/a><\/li>\n\t<li><span class=\"page-numbers dots\">&hellip;<\/span><\/li>\n\t<li><a class=\"page-numbers\" href=\"https:\/\/prod.ag\/blog\/wp-json\/wp\/v2\/pages\/1466\/page\/12\/\">12<\/a><\/li>\n\t<li><a class=\"next page-numbers\" href=\"https:\/\/prod.ag\/blog\/wp-json\/wp\/v2\/pages\/1466\/page\/2\/\"><i class=\"eut-icon-nav-right\"><\/i><\/a><\/li>\n<\/ul>\n<\/div>\t\t<\/div>\r\n[\/vc_column][\/vc_row]<\/p><\/div>","protected":false},"excerpt":{"rendered":"<p>Verterem repudiare no duo. Voluptua forensibus honestatis ad qui, vide atqui percipit id ius, congue scaevola menandri qui id. Ex choro repudiandae pri, vis nobis audire eu. <\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-1466","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/prod.ag\/blog\/wp-json\/wp\/v2\/pages\/1466","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/prod.ag\/blog\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/prod.ag\/blog\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/prod.ag\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/prod.ag\/blog\/wp-json\/wp\/v2\/comments?post=1466"}],"version-history":[{"count":16,"href":"https:\/\/prod.ag\/blog\/wp-json\/wp\/v2\/pages\/1466\/revisions"}],"predecessor-version":[{"id":5029,"href":"https:\/\/prod.ag\/blog\/wp-json\/wp\/v2\/pages\/1466\/revisions\/5029"}],"wp:attachment":[{"href":"https:\/\/prod.ag\/blog\/wp-json\/wp\/v2\/media?parent=1466"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}